Born out of a sincere frustration with the state of today's rap music comes Hip Hop's next "it guy". Born Kaviar D'edrick Del Juan Luis, this young impressario born of a Afro-Cuban Playboy father and a Strong, Black uber-Christian mother, Kaviar dreamed of being in the entertainment industry in some form or another since the early days of his youth. After his parent's divorce when he was 12; after spending most of his middle school and high school years being shuttled back and forth between family members in East Orange, NJ, Detroit, MI and Hernando, MS. He found himself struggling with the lure of street life. Of course this did not sit well with his ordained minister mother, so after finally graduating from HS in Memphis, TN, he bypassed the family and hood drama by matriculating to college at Xavier University down in New Orleans Louisiana. Kaviar had always been active musically, from playing in the marching band, singing in various church choirs, boy bands, and dancing in various dance groups. When he got to college he naturally gravitated towards the fraternity and masonic organizations still hoping to gain some sense of belonging and leaping at the chance to creatively express himself through music and dance. While in college, he sought out certain up and coming rappers who eventually became part of the nucleus of the early days of NO LIMIT: Micheal Tyler (Mystikal), Daniel & David Garcia (Kane & Abel) and Ricky Jones (Fiend)....he also hung out with Cyril Neville Jr, Houston's Screwed Up Click member Lil O' (Orin Watts), and Dion Norman (Mr. Freestyle a.k.a. Devious) a local producer and college student responsible for the southern hit "Where Dey At?" These artists along with various hip hop lovers/performers from St. Louis (DJ Al Bass) , Chicago (Rob Short), Cali (Kev Choice), Detroit (P Smooth), Memphis (Dre Boogie), and Atlanta (Down II Earth) made up the social fabric that shaped all of his college years. Eventually he fell into the party promotion scene and was exposed to Chicago Deep House, Detroit Techno, Chopped and Screwed Music of TX, as well as rock, disco, bounce, reggaeton, and Memphis' southern fried soul. he became known as the guy to make the parties happen and a musical clearing house of sorts. This prompted him into getting into the game as a road manager in hopes that hed become a future A&R exec a la Sean Puffy Combs. After graduation, he enrolled in the Recording Industry Management Program at Middle Tennessee State University. While there, he continued with the party and event planning, performing in Greek shows with his fraternity Kappa Alpha Psi, and networking with various musicians, artists, and DJ's. He also interned with various recording labels (Motown, Universal, Bad Boy) eventually getting hired and working for some of the hottest independent labels at that time (Jive, Volcano, Free World). As he made the move into entrepreneurialship, the problem he seemed to be faced with was the fact that none of the artists he wanted to help seemeed as focused or as hungry as he was. And dare I say it, some were even less talented. So after setback, after set back; after taking a year or two away from the scene to purge all the bitterness out of his system. He emerged renewed and refocused as "Tha Chokolate Kovered Freak" armed with a litany of experience and an arsenal of rhymes shaped by his moral beliefs and experiences in the industry. Kaviar's influences vary... He is equally influenced by both mainstream and underground artists....business moguls and fashionistas alike.... He draws from the old school boom bap Hip Hop sounds mixed with the energy of Reggaeton....to the down south hustle game of Crunk...sprinkled with the lyricism of an East Coast back Packer. The one constant in all of his admiration for the artists and styles that he is influenced by? Lyricism! According to him, there is something to be said about artists who can tell a story, battle rap, provoke thought with their lyrics and weave you into the fabric of their performance. In essence thats what Hip Hop is all about....The Show! Its more than just grabbing a mic and ripping some diatribe about your lyrical abilities, its more than crushing whoever is on the mic in front of you, its definitely more than espousing on the tired assed intricasies of the Trap, the Hood or The Pimp Game....its a nice healthy mix of all of the above mixed with the ability to capture and captivate an audience....and make them a part of your world, whether it be for a verse, a song, or an entire stage performance. The artists that Kaviar admires happen to have all of these qualities and more. ";